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Shernbao, a comprehensive manufacturer of professional pet grooming equipment since 1999, today announced its participation in the AusPet Industry Expo 2026, Australia's premier trade-only event for the pet and aquaria industry. The company will be exhibiting at the Hordern Pavilion – Entertainment Quarter in Sydney on September 2-3, 2026, signaling a strategic move to establish a stronger foothold in the Australian market.
The decision to exhibit at the AusPet Expo represents a significant milestone for Shernbao as it continues to expand its global footprint. With over two decades of experience in research, development, and manufacturing, the company views Australia as a key growth market and is committed to building long-term relationships with local pet industry professionals, including retailers, groomers, breeders, and distributors.
A Strategic Platform for Industry Engagement
The AusPet Industry Expo is Australia's largest business-to-business pet trade event, bringing together manufacturers, suppliers, retailers, groomers, veterinary professionals, and other industry stakeholders under one roof. The 2026 edition is expected to attract a substantial number of verified industry buyers, with past events demonstrating strong purchasing intent among attendees – a majority reporting buying decisions within 30 days of the show.
For Shernbao, this presents an invaluable opportunity to connect face-to-face with the Australian trade community, gain firsthand insights into local market demands, and showcase the company's commitment to quality and innovation. The expo is proudly organized by the Pet Industry Association of Australia (PIAA), the peak industry body representing the pet sector across the country.
Strengthening Commitment to the Australian Market
Shernbao's participation in the AusPet Expo comes as the company accelerates its international expansion strategy. Established in 1999 and headquartered in Zhejiang Province, Shernbao has grown into a comprehensive one-stop supplier for professional pet grooming solutions, integrating R&D, production, sales, and educational training services.
The company's products are widely recognized for their reliability, performance, and technological advancement, with many models independently developed and holding domestic and international patents. By participating in the AusPet Expo, Shernbao aims to introduce its brand to a wider Australian audience, reinforce its reputation as a trusted partner in the pet grooming industry, and explore new business opportunities with local distributors and retailers.
"Australia represents an important market for us, and the AusPet Industry Expo is the ideal platform to engage with industry professionals who share our passion for quality pet care," said a company spokesperson. "We are excited to meet with Australian businesses, understand their needs, and demonstrate how our years of manufacturing expertise can support their grooming operations."
What to Expect at the Shernbao Booth
Visitors to the Shernbao booth can expect to interact directly with company representatives who will be on hand to discuss the brand's full range of grooming solutions, technical support capabilities, and after-sales service. The booth will serve as a hub for product inquiries, business discussions, and partnership opportunities.
In addition to showcasing its manufacturing capabilities, Shernbao will be highlighting its commitment to customer education and training – a core aspect of the company's philosophy. Over the years, Shernbao has invested in grooming education initiatives, recognizing that well-trained professionals are essential to elevating industry standards and ensuring the best possible care for pets.
AusPet Expo 2026: A Hub for Industry Innovation
The AusPet Industry Expo 2026 is set to be a dynamic two-day event featuring a wide array of attractions beyond the exhibition floor. Attendees can look forward to professional grooming competitions, educational seminars, and a dedicated aquatics zone, all designed to foster knowledge sharing and industry advancement.
The event also includes the "Passport to Profit" promotion, where participating exhibitors offer qualifying deals, and attendees can earn entries into a draw to win a trip valued at up to AUD $5,000 to attend the SE Asia Pet Fair in Bangkok, Thailand. This initiative encourages active engagement between exhibitors and visitors, creating a lively and productive trade environment.
With over 1,500 products expected to be on display and a strong lineup of industry participants, the expo provides an unparalleled opportunity for networking, learning, and deal-making. Shernbao is proud to be part of this vibrant community and looks forward to contributing to the success of the event.
Looking Ahead
As Shernbao prepares for its Australian debut at the AusPet Expo, the company remains focused on its long-term vision: to become a globally recognized brand synonymous with quality, innovation, and reliability in the pet grooming industry. Participation in international trade shows is a key component of this strategy, allowing the company to stay attuned to global trends, forge meaningful partnerships, and continuously refine its offerings based on customer feedback.
